丨Date: 8 Apr 2026 KUALA LUMPUR
The 2026 Hisense ASEAN Partner Conference, held in Kuala Lumpur, brings together key partners and stakeholders from across the region under the theme “Win-Win for Future”. As a global leader in consumer electronics and home appliances, Hisense continues to drive innovation and collaboration, reinforcing its vision of “Innovating a Brighter Life” through advanced technologies and a connected smart home ecosystem.
Showcasing Hisense Breakthrough Innovations in Smart Home Technology
At the conference, Hisense unveiled a comprehensive portfolio of breakthrough innovations across its core product categories, reinforcing its leadership in smart living solutions.
From the world’s first RGB-MiniLED TV UX116, delivering unparalleled brightness and colour performance, to the industry-leading Triple-Drum Washing Machine designed for enhanced efficiency and convenience, and advanced air solutions such as the Master Aircon focused on energy efficiency and comfort—each innovation reflects Hisense’s commitment to “Innovating a Brighter Life”.
As a proud partner of the FIFA World Cup 2026, Hisense also infused the conference with football-themed activities, creating engaging moments that brought partners closer together. These interactive experiences not only celebrated the global spirit of sport but also reinforced Hisense’s role in connecting people through technology, entertainment, and shared passions.
Advancing Smart Living with the Hisense AI Agent Ecosystem
Beyond its innovative product portfolio, Hisense also introduced its forward-looking AI Agent concept—an intelligent ecosystem designed to seamlessly connect home appliances into one unified smart living experience. Powered by VIDAA, users can effortlessly control and manage multiple devices, from TVs and laundry systems to air solutions, all within a single platform. This integrated approach enables smarter automation, greater convenience, and a more personalised lifestyle, as each appliance works in harmony through AI-driven intelligence.
Driving the Future of Smart Living in ASEAN
As Hisense continues to strengthen its presence across ASEAN, the region has become an increasingly important growth engine for the brand. With an impressive 87.4% increase in ASEAN revenue, this momentum reflects not only strong market demand but also the trust and collaboration built with partners across the region.
Looking ahead, Hisense remains committed to deepening its investment in innovation, expanding its AI-powered ecosystem, and delivering smarter, more connected living experiences to consumers. Guided by the vision of “Win-Win for Future” and “Innovating a Brighter Life”, the brand will continue to work closely with its partners to unlock new opportunities, drive sustainable growth, and shape the future of smart living in ASEAN.
