Hisense has been announced as the Official Partner for the upcoming FIFA Club World Cup 2025™, becoming the first brand to secure this sponsorship position in FIFA’s newly restructured global club tournament. The partnership was revealed at a ceremony in Shanghai, where FIFA President Gianni Infantino and Hisense Chairman Jia Shaoqian highlighted the significance of the agreement, emphasizing both brands’ dedication to enhancing the global reach of top-tier football events.
This partnership strengthens a long-standing relationship between FIFA and Hisense, which began in 2017. Over the years, Hisense has leveraged its association with high-profile sporting events to showcase its state-of-the-art products, particularly in the realm of AI-driven smart TVs and home entertainment systems. By partnering with FIFA’s latest club competition, Hisense aims to engage with millions of football fans worldwide, offering them an enhanced viewing experience through advanced technologies that bring the excitement of the game closer to home.
The FIFA Club World Cup 2025™ will feature 32 of the world’s leading club teams, marking a significant expansion from previous formats. The tournament is scheduled to kick off in Miami on June 15, with matches held across various U.S. cities, ultimately culminating in a final showdown in New York on July 13. This extensive geographic reach aligns with Hisense’s commitment to connecting with diverse audiences globally and highlights its role as a prominent brand in the world of sports and entertainment.
In addition to elevating brand visibility, Hisense plans to utilize this partnership to introduce interactive and immersive viewing experiences, reinforcing its reputation as an innovator in home entertainment.
