In commercial displays, Brightness is more than
just a specification.
It’s the key to visibility, clarity, and customer engagement.
Whether you’re managing a retail space, restaurant, corporate lobby, or outdoor installation, your display must cut through ambient lighting to deliver clear visuals. Choosing the right brightness level ensures your content remains vibrant in any setting.
What Is Brightness in Displays?
Brightness, in the context of digital signage, refers to the intensity of light a screen emits, measured in nits (candelas per square meter). The higher the nit value, the brighter the screen. For example, a 700-nit screen appears significantly brighter and more vivid than a 300-nit screen, especially in environments with high ambient light. This makes brightness a crucial factor for commercial displays installed in various lighting conditions.
Indoor Vs Outdoor Display Needs
Different Environments Demand Different Levels Of Brightness
Indoor Displays
Typically require 300 to 700 nits. These are ideal for retail stores, hotels, and shopping malls where lighting is controlled.
Outdoor Displays
Outdoor Displays or displays in direct sunlight need 1,500 to 2,500+ nits to stay visible during the day.
A screen that performs well indoors may be unreadable outside or near large windows. That’s why Hisense offers dedicated models for each environment. For example, the Hisense 100’’ 4K UHD Digital Signage Display offers up to 500 nits of brightness for large-scale indoor displays, while outdoor signage models deliver ultra-bright 2,500 nits to handle intense sunlight.-
For more guidance about outdoor display brightness choices: Why High-Brightness Displays Are the Best-Kept Secret for Outdoor Digital Signage
- Brightness alone isn’t enough.
- Glare from windows or strong lighting can reduce screen readability even with high brightness.
- Hisense commercial displays combat this with anti-reflective coatings and high-haze panels that scatter reflected light, minimising distractions and maintaining clear visibility.
- Especially useful in locations like shopping malls or storefronts, where multiple light sources can interfere with viewing.
- With Hisense’s anti-glare technology, your digital message stays clear and professional, day or night.
Balancing Brightness
with Energy Efficiency
- While high brightness is essential for visibility, it can lead to increased energy usage. Hisense displays solve this with intelligent ambient light sensors that automatically adjust brightness depending on surrounding light conditions.
- These smart features help reduce operating costs while maintaining a consistent and engaging display performance — ideal for businesses running displays 24/7.
- Optimal display visibility at all times
- Lower energy consumption
- Extended lifespan of internal components
Here’s a simplified overview of how brightness needs change with the environment
| Environment | Recommended Brightness |
|---|---|
|
Office / Meeting Room |
300 – 500 nits |
|
Retail Store / Mall |
500 – 700 nits |
|
Window-Facing Display |
1,000 – 1,500 nits |
|
Outdoor / Direct Sunlight |
2,000 – 2,500 nits |
Displays used in outdoor kiosks, bus stops, or open-air venues face harsh lighting conditions and need specialized brightness to remain readable. Hisense’s high-brightness outdoor models are designed to meet this demand without compromising energy efficiency or display quality.
Engineered for Every Environment
Hisense commercial displays are built to adapt. With models tailored for both indoor and outdoor use, Hisense ensures high brightness, excellent contrast, and efficient performance across any condition. Key features include:
- Anti-reflective screen coatings for glare control
- Adaptive brightnesswith ambient light sensors
- High-efficiency LED backlights to balance performance and power consumption
These innovations mean businesses can confidently deploy displays in shopping centers, airports, restaurants, or even outdoor billboards, knowing they’ll maintain top-tier performance.
Conclusion
Brightness isn’t just about how “bright” a display looks — it’s about ensuring your content is seen and understood. From glare management and energy efficiency to ultra-high nits for direct sunlight, Hisense delivers the commercial-grade brightness solutions today’s businesses demand.
Discover brighter solutions with Hisense’s commercial displays. Whether you are upgrading your indoor signage or launching a high-visibility outdoor campaign, Hisense has the technology to make your message shine.
Discover brighter solutions with Hisense’s commercial displays: https://hisense.sg/product-category/commercial-display/
