According to the latest data released by market research agency Omdia, Hisense TV ranked second in worldwide volume share of shipment in the Q2 of 2022, only next to Samsung; Worldwide volume share and worldwide revenue share of Hisense TV ranked first among Chinese brands, and continue to lead.
Regardless, under the downfall of the TV market, Hisense, through its superb technology and high-quality products, has maintained continuous growth in the global TV market. According to Omdia, Hisense TV’s volume share of shipment reaches 12.1%, ranked Top 2 worldwide volume share of shipment in Q2 2022, and ranked 1st among Chinese brands in worldwide volume share and worldwide revenue share, consistently emerging as an industry leader in the TV industry.
Meanwhile, Hisense also kept its good performance in the Chinese market. The revenue share of shipment was 23.8%, extending its lead as the top Chinese TV brand with a gap of nearly 4 points higher than the second place.
The FIFA World Cup Qatar 2022 will kick off this November, during which Hisense will make full use of the sporting event marketing to fight for more global TV market share.